Market Intelligence Tools For Improving Decision-Making In A Textile Company

  IJETT-book-cover  International Journal of Engineering Trends and Technology (IJETT)          
  
© 2019 by IJETT Journal
Volume-67 Issue-10
Year of Publication : 2019
Authors : Rafael Mota Viana, Tiago Bittencourt Nazaré, Mário César Fialho
  10.14445/22315381/IJETT-V67I10P224

MLA 

MLA Style: Rafael Mota Viana, Tiago Bittencourt Nazaré, Mário César Fialho  "Market Intelligence Tools For Improving Decision-Making In A Textile Company" International Journal of Engineering Trends and Technology 67.10 (2019):141-146.

APA Style: Rafael Mota Viana, Tiago Bittencourt Nazaré, Mário César Fialho, Market Intelligence Tools For Improving Decision-Making In A Textile Company  International Journal of Engineering Trends and Technology, 67(10),141-146.

Abstract
Nowadays, companies are encountering more and more challenges to maintain themselves because the market is increasingly competitive. And because of this, conventional strategies are no longer sufficient and may not meet expectations, leading the company to lose its competitive position in the market. It is necessary that the company makes use of market intelligence to obtain better results. Market intelligence provides managers with a vision for the future, based on the continuous collection and analysis of general data and information, The management of prospective scenarios being one of the key strategic tools of this intelligence. The research sought to demonstrate the importance of applying Market Intelligence tools for strategic planning in order for the company to gain a competitive advantage and pursue its goals. A study was conducted in which it was analyzed as the information, when well demonstrated, is of fundamental importance for the more assertive decision-making. In an analytical way, we arrived at a fairly complete and simple analysis, where the main information was demonstrated, and can thus be quite important in the market that is increasingly competitive.

Reference


[1] Betting. Excel handout. Available in: . Accessed on: Oct 20 2019.
[2] CARVALHO, H.G. The close relationship between knowledge management and competitive intelligence. Department of Production Engineering and Graduate Program in Production Engineering, Federal University of Santa Catarina, 2014.
[3] CASTRO, J.M AND ABREU, F.G.P. Influence of competitive intelligence on decision processes in the life cycle of organizations. Ci. Inf., Brasilia, v. 35, no. 3, p. 15-29, Sept. / Dec. 2006
[4] FALLER L.P, & DE ALMEIDA, M. I. (2014). Scenario planning: Preparing small furniture retail businesses designed for a competitive future. RAUSP, 171-187.
[5] FERNANDES, I. et al. Strategic Planning: SWOT Analysis. Três Lagoas-MS, 2013. Available at: Accessed on: 17 January, 2015.
[6] GILAD, B .; GILAD, T. The business intelligence system: a new tool for competitive advantage. New York: American Management Association, 1998.
[7] HOSKISSON, Robert E. et al. Competitive strategy. Sao Paulo: Cencage Learning, 2009.
[8] KOTLER, Philip. Marketing Administration: the edition of the new millennium. Sao Paulo: Prentice Hall, 2000.
[9] OLIVEIRA, L. F. S .; DINIZ, F. L. B. Reliability-centered maintenance course book. Foz do Iguaçu: DNV Principia, Apr. 2001. 102p.
[10] PASSOS A. Competitive intelligence is strategy. Competitive Intelligence Magazine, São Paulo, v. 4, no. 4, p. 14-16, Oct. / Dec. 2014
[11] PORTER, Michael E..Competitive Strategy: Techniques for industry and competition analysis. 2. Ed. Rio de Janeiro: Elsevier, 2004.
[12] PORTER, Michael E. Competition: Essential Competitive Strategies. 5. ed. Rio de Janeiro. Campus, 2012.
[13] SILVEIRA, HENRIQUE. SWOT. IN: Inteligência Organizacional e Competitiva. Org. Kira Tarapanoff. Brasília. Ed. UNB, 2001.
[14] ULRICH, Schiefer et al. MAPA - Project Planning and Evaluation Manual. 1. ed. Cascais: Principia, 2002.
[15] VALENTIM, M. L. P. Education: competences and skills of the information professional. In:. Information Professional Training. Sao Paulo: Polis, 2002a. p.117-132.

Keywords
Decision Making. Market Intelligence. Competitive advantage.