The Integration of Operational Excellence and its Impact Factors in Moroccan Automotive Companies

The Integration of Operational Excellence and its Impact Factors in Moroccan Automotive Companies
  IJETT-book-cover           
  
© 2024 by IJETT Journal
Volume-72 Issue-5
Year of Publication : 2024
Author : Mohammed Hamoumi, Mariam Benhadou, Abdellah Haddout
DOI : 10.14445/22315381/IJETT-V72I5P117

How to Cite?

Mohammed Hamoumi, Mariam Benhadou, Abdellah Haddout, "The Integration of Operational Excellence and its Impact Factors in Moroccan Automotive Companies," International Journal of Engineering Trends and Technology, vol. 72, no. 5, pp. 165-177, 2024. Crossref, https://doi.org/10.14445/22315381/IJETT-V72I5P117

Abstract
Morocco's geopolitical position and expertise place it at the forefront of tourism car production in Africa and the 25th position globally in 2021 and 2022 respectively, and 8th worldwide in terms of growth by 15%. This performance warrants a thorough study of the sector both statistically and in terms of integrating the philosophy of Operational Excellence (OpEx). To date, no large-scale research has been conducted on the state of adoption and integration of the OpEx approach in Moroccan automotive companies. This research aims first to identify and analyze all Moroccan automotive companies based on several characteristics (origin, ecosystem, location, etc.) and to examine the level of integration and the impact factors of OpEx within these companies. Specifically, the study will focus on the level of implementation of OpEx for optimizing performance in the Moroccan automotive ecosystem. To achieve this objective, a benchmark analysis of the automotive ecosystem, as well as survey research through questionnaires and direct interviews, are used. The results of this study, based on descriptive statistics, are subsequently analyzed.

Keywords
Automotive Industry, Automotive Ecosystem, Industrial Performance, Operational Excellence, Morocco.

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