Efficient Pattern Mining and Prediction of User Behavior in Mobile Commerce
|International Journal of Engineering Trends and Technology (IJETT)||
|© 2014 by IJETT Journal|
|Year of Publication : 2014|
|Authors : S.Kiruthika
S.Kiruthika. "Efficient Pattern Mining and Prediction of User Behavior in Mobile Commerce", International Journal of Engineering Trends and Technology (IJETT), V12(6),300-304 June 2014. ISSN:2231-5381. www.ijettjournal.org. published by seventh sense research group
Mobile commerce has received a lot of interests from both of the industry and academia. A framework called Mobile Commerce Explorer for mining and prediction of mobile user’s movements and purchase transactions under the context of mobile commerce, consists of three major components , Similarity Inference Model (SIM), Personal mobile commerce pattern mine algorithm and Mobile Commerce Behavior Prediction. In the past only purchase data of users were used in recommender system before, while navigational and behavioral pattern data were not utilized. The method is to develop a recommender system based on navigation and behavior. First, all the data related to the purchase, navigational and behavioral patterns are gathered. The confidence levels obtained by the above analysis were used to determine a preference level for each pair of two products. The confidence levels between clicked products, between the products placed in the basket and between purchased products were calculated respectively and then, the preference level is estimated through the linear combination of above three confidence level. Here Random Walk with Restart (RWR) algorithm is used to retrieve items for recommendation to the user.
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Mobile Commerce, Data mining.