Mapping of Value Chain of a Local Biscuit Industry
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International Journal of Engineering Trends and Technology (IJETT) | 
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| © 2015 by IJETT Journal | ||
| Volume-28 Number-3 |
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| Year of Publication : 2015 | ||
| Authors : Anurag Bordoloi, Thuleswar Nath |
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| DOI : 10.14445/22315381/IJETT-V28P230 |
Citation
Anurag Bordoloi, Thuleswar Nath"Mapping of Value Chain of a Local Biscuit Industry", International Journal of Engineering Trends and Technology (IJETT), V28(3),157-162 October 2015. ISSN:2231-5381. www.ijettjournal.org. published by seventh sense research group
Abstract
Value chain analysis is a very important
tool in determining the maximum possible value a
company can offer to their customers. There are many
ways by which values are added in every phase for a
product transforming from raw material to the final
product till it reaches the customers. There are many
agents who help in value addition of that product
during its transformation from raw material to its
consumption. The study for this paper was carried out
in a local biscuit industry at Jorhat, Assam. Various
agents involved, from manufacturing to sales, are
identified with the help of value chain mapping in
order to determine the role of each actors and their
relation between them. Reviews were also taken from
the customers to find out factors and ranking them as
per the response of the customers. Among these
factors emphasis must be given to increase the value
of the product.
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Keywords
Value Chain Analysis, Value Chain
mapping, value addition, biscuit factory.