Examining Relationship of Food App Design Features and Students' Behavior
Examining Relationship of Food App Design Features and Students' Behavior
|© 2022 by IJETT Journal|
|Year of Publication : 2022|
|Authors : Narayan Prabhu, Avinash Rana, Vishal Soodan
|DOI : 10.14445/22315381/IJETT-V70I8P224|
How to Cite?
Narayan Prabhu, Avinash Rana, Vishal Soodan, "Examining Relationship of Food App Design Features and Students' Behavior," International Journal of Engineering Trends and Technology, vol. 70, no. 8, pp. 233-237, 2022. Crossref, https://doi.org/10.14445/22315381/IJETT-V70I8P224
India's food delivery market is experiencing a revolutionary phase, attracting huge investments from food tech investors. The majority of the consumers are looking forward to ordering food and beverages in an online mode with a single click of a mobile application. Brick and Mortar restaurants in India have started having tie-ups with food delivery platforms like Zomato and Swiggy, who are penetrating the Indian market with increasing investment in technology in food apps for ordering and delivering food an online mode. Though there are various studies about food apps, there is a shortage of studies exploring the relationship between food app design features and students' buying behavior. Data was collected from students studying in esteemed institutes of Delhi-NCR using an e-questionnaire as a survey tool. The Snowball sampling method was used to reach out to a maximum number of students who have used the food app for ordering food. A total of 573 respondents participated in the survey. The data collected was analysed for PLS-SEM and other analyses. This study's outcome implies a great relationship between food app design features, namely, simplicity, flexibility, security, speed, image resolution, search options, color schemes, user feedback, push notifications, and updates on students' buying behavior. With the food app sector in India's infancy, this unique study will provide great insights for food app service providers to understand the relationship between app design features and students' behavior to enhance business, loyalty, and brand image.
Food app, Students' behavior, Design features, India.
 Bickerton, P, “ 7 Technologies That Are Transforming the Hospitality Industry,” Hospitality Magazine, Available At: Https://Bit. Ly/1cpqsc6 (Accessed 8 September 2019, 2015.
 R. J.-H. Wang, E. C. Malthouse, and L. Krishnamurthi, "On the Go: How Mobile Shopping Affects Customer Purchase Behavior," Journal of Retailing, vol. 91, no. 2, pp. 217-234, 2015, Doi: 10.1016/J.Jretai.2015.01.002.
 T.-P. Liang and H.-J. Lai, "Effect of Store Design on Consumer Purchases: An Empirical Study of Online Bookstores," Information & Management, vol. 39, no. 6, pp. 431-444, 2002, Doi: 10.1016/S0378-7206(01)00129-X.
 Ajzen, "The Theory of Planned Behavior," Organisational Behavior and Human Decision Processes, vol. 50, no. 2, pp. 179-211, 1991, Doi: 10.1016/0749-5978(91)90020-T.
 F. D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," Mis Quarterly, vol. 13, no. 3, pp. 319, 1989, Doi: 10.2307/249008.
 Venkatesh, Morris, Davis, and Davis, "User Acceptance of Information Technology: Toward A Unified View," Mis Quarterly, vol. 27, no. 3, pp. 425, 2003, Doi: 10.2307/30036540.
 B. J. Calder and E. C. Malthouse, "Media Engagement and Advertising Effectiveness," Kellogg on Advertising & Media, pp. 1-36, 2015, Doi: 10.1002/9781119198154.Ch1.
 Mollen and H. Wilson, "Engagement, Telepresence and Interactivity In Online Consumer Experience: Reconciling Scholastic and Managerial Perspectives," Journal of Business Research, vol. 63, no. 9, pp. 919-925, 2010, Doi: 10.1016/J.Jbusres.2009.05.014.
 S. Bellman, R. F. Potter, S. Treleaven-Hassard, J. A. Robinson, and D. Varan, "The Effectiveness of Branded Mobile Phone Apps," Journal of Interactive Marketing, vol. 25, no. 4, pp. 191-200, 2011, Doi: 10.1016/J.Intmar.2011.06.001.
 M. S. Yadav and R. Varadarajan, "Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research," Journal of the Academy of Marketing Science, vol. 33, no. 4, pp. 585-603, 2005, Doi: 10.1177/0092070305278487.
 H.-W. Kim, S. Gupta, and J. Koh, "Investigating the Intention to Purchase Digital Items in Social Networking Communities: A Customer Value Perspective," Information & Management, vol. 48, no. 6, pp. 228-234, 2011, Doi: 10.1016/J.Im.2011.05.004.
 P. Kapoor and M. Vij, "Technology at the Dinner Table: Ordering Food Online Through Mobile Apps," Journal of Retailing and Consumer Services, vol. 43, pp. 342-351, 2018, Doi: 10.1016/J.Jretconser.2018.04.001.
 T. Verhagen and W. Van Dolen, "The Influence of Online Store Beliefs on Consumer Online Impulse Buying: A Model and Empirical Application," Information & Management, vol. 48, no. 8, pp. 320-327, 2011, Doi: 10.1016/J.Im.2011.08.001.
 N. Vila and I. Kuster, "Consumer Feelings and Behaviours Towards Well Designed Websites," Information & Management, vol. 48, no. 4, pp. 166-177, 2011, Doi: 10.1016/J.Im.2011.04.003.
 M. Haenlein and A. M. Kaplan, “A Beginner,” Understanding Statistics, vol. 3, no. 4, pp. 283-297, 2004, Doi: 10.1207/S15328031us0304_4.
 M. A. Memon, J.-H. Cheah, T. Ramayah, H. Ting, and F. Chuah, "Mediation Analysis: Issues and Recommendations,” Journal of Applied Structural Equation Modeling, vol. 2, no. 1, 2018, Doi: 10.47263/Jasem.2(1)01.
 C. L. Gan and V. Balakrishnan, "Mobile Technology in the Classroom: What Drives Student-Lecturer Interactions?" International Journal of Human–Computer Interaction, vol. 34, no. 7, pp. 666-679, 2017, Doi: 10.1080/10447318.2017.1380970.
 Wajeha Thabit Al-Ani, Ali Sharaf Al Musawi, Mohamed El Tahir Osman, "Development of a Scale for Measuring University Students' Attitudes toward Entrepreneurship in Oman," International Journal of Humanities and Social Science, vol. 7, no. 1, pp. 1-11, 2020. Crossref, https://doi.org/10.14445/23942703/IJHSS-V7I1P101
 Abadi Sanosra, As’ad Maimun, Eko Budi Satoto, Nurul Qomariah, "Role of Key Performance Indicators and Compensation in Improving Employee Integrity and Performance," International Journal of Economics and Management Studies, vol. 9, no. 2, pp. 35-43, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I2P105
 Nurul Qomariah, Achmad Ansori, Nursaid, "How Can Quality of Service and Brand Image Increase Customer Satisfaction and Loyalty?," International Journal of Economics and Management Studies, vol. 9, no. 2, pp. 44-52, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I2P106
 Sholhan Aziz, Mahrinasari MS, Satria Bangsawan, "The Effect of Customer Knowledge, Advertising and Brand Image on Transaction Intention of Sharia Commercial Bank," International Journal of Economics and Management Studies, vol. 9, no. 2, pp. 7-14, 2022. Crossref, https://doi.org/10.14445/23939125/IJEMS-V9I2P102
 Kok Keat Khor, Wai Lam Mah, "Determinants of Consumers’ Willingness to Pay for Green Products: The Moderating Role of Price," International Journal of Economics and Management Studies, vol. 7, no. 6, pp. 38-45, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I6P107
 Arif Budiman, Peri A. Manaf, "Factors that Determine the Urge to Switch from E-Commerce into Social Commerce for Indonesian People," International Journal of Economics and Management Studies, vol. 7, no. 10, pp. 86-97, 2020. Crossref, https://doi.org/10.14445/23939125/IJEMS-V7I10P114.