Examining Relationship of Food App Design Features and Students' Behavior

Examining Relationship of Food App Design Features and Students' Behavior

© 2022 by IJETT Journal
Volume-70 Issue-8
Year of Publication : 2022
Authors : Narayan Prabhu, Avinash Rana, Vishal Soodan
DOI : 10.14445/22315381/IJETT-V70I8P224

How to Cite?

Narayan Prabhu, Avinash Rana, Vishal Soodan, "Examining Relationship of Food App Design Features and Students' Behavior," International Journal of Engineering Trends and Technology, vol. 70, no. 8, pp. 233-237, 2022. Crossref, https://doi.org/10.14445/22315381/IJETT-V70I8P224

India's food delivery market is experiencing a revolutionary phase, attracting huge investments from food tech investors. The majority of the consumers are looking forward to ordering food and beverages in an online mode with a single click of a mobile application. Brick and Mortar restaurants in India have started having tie-ups with food delivery platforms like Zomato and Swiggy, who are penetrating the Indian market with increasing investment in technology in food apps for ordering and delivering food an online mode. Though there are various studies about food apps, there is a shortage of studies exploring the relationship between food app design features and students' buying behavior. Data was collected from students studying in esteemed institutes of Delhi-NCR using an e-questionnaire as a survey tool. The Snowball sampling method was used to reach out to a maximum number of students who have used the food app for ordering food. A total of 573 respondents participated in the survey. The data collected was analysed for PLS-SEM and other analyses. This study's outcome implies a great relationship between food app design features, namely, simplicity, flexibility, security, speed, image resolution, search options, color schemes, user feedback, push notifications, and updates on students' buying behavior. With the food app sector in India's infancy, this unique study will provide great insights for food app service providers to understand the relationship between app design features and students' behavior to enhance business, loyalty, and brand image.

Food app, Students' behavior, Design features, India.

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