Fourth Industrial Revolution Review: Usage of Augmented Reality in the Malaysian Tourism Sector

Fourth Industrial Revolution Review: Usage of Augmented Reality in the Malaysian Tourism Sector

© 2023 by IJETT Journal
Volume-71 Issue-2
Year of Publication : 2023
Author : Abdul Salam Waqar Ahmed, Mohd Heikal Husin, Nor Athiyah Abdullah
DOI : 10.14445/22315381/IJETT-V71I2P221

How to Cite?

Abdul Salam Waqar Ahmed, Mohd Heikal Husin, Nor Athiyah Abdullah, "Fourth Industrial Revolution Review: Usage of Augmented Reality in the Malaysian Tourism Sector," International Journal of Engineering Trends and Technology, vol. 71, no. 2, pp. 174-185, 2023. Crossref,

The tourism sector is one of the most important sectors of Malaysia. The Fourth Industrial Revolution technologies should be utilised to advance the tourism sector. This has been proven viable by many researchers globally. However, there is currently a lack of information on the utilisation of the Fourth Industrial Revolution technologies in the Malaysian tourism industry. Crimes such as pickpocketing are also a common occurrence in Kuala Lumpur; hence a way of alerting the tourists of crime hotspots is important, as such events will negatively impact their experience visiting Malaysia. The three main issues that will be focused on in this research are improving the walking navigation of tourists visiting Kuala Lumpur, improving overall tourist safety, and improving the current marketing methods of DBKL (Kuala Lumpur City Hall). This research aims to study the feasibility of integrating the Fourth Industrial Revolution technologies into the Malaysian tourism industry to solve the issues mentioned.

Augmented Reality, Fourth Industrial Revolution, Malaysian Tourism, Mobile Application, Tourism Industry.

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