AI-Enhanced Environmental Graphic Design in Commercial Advertising: A Jordanian Case Study in Design Technology
AI-Enhanced Environmental Graphic Design in Commercial Advertising: A Jordanian Case Study in Design Technology |
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| © 2025 by IJETT Journal | ||
| Volume-73 Issue-10 |
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| Year of Publication : 2025 | ||
| Author : Basim Al-Obaidi, Robin Mezher, Ali Mohammad Alsharaideh | ||
| DOI : 10.14445/22315381/IJETT-V73I10P115 | ||
How to Cite?
Basim Al-Obaidi, Robin Mezher, Ali Mohammad Alsharaideh,"AI-Enhanced Environmental Graphic Design in Commercial Advertising: A Jordanian Case Study in Design Technology", International Journal of Engineering Trends and Technology, vol. 73, no. 10, pp.185-191, 2025. Crossref, https://doi.org/10.14445/22315381/IJETT-V73I10P115
Abstract
The paper explores the impact of environmental graphic design on commercial advertisements in Jordan from the designers’ perspective in advertising design companies. The descriptive-analytical approach was used to achieve the research objectives. An item-based 3-dimensional questionnaire was designed as a research instrument to collect data related to the impact of environmental graphic design on commercial advertisements. The findings indicated that environmental graphic design has a significant impact on commercial advertisements in various dimensions, including branding and advertising. Likewise, the results demonstrated a positive impact of environmental graphic design on branding and advertising separately. That said, the study recommends conducting further future research on the topic using other variables. Moreover, among the key recommendations is to issue guidance publications for Jordanian advertising companies and designers, highlighting the importance of environmental graphic design and its role in enhancing the effectiveness of marketing and advertising.
Keywords
Advertisement, AI in design, Environment, Graphic design, Intelligent systems.
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