An AHP Approach to Assess New Product Development Process Framework: An Exploratory Study
An AHP Approach to Assess New Product Development Process Framework: An Exploratory Study |
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| © 2025 by IJETT Journal | ||
| Volume-73 Issue-3 |
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| Year of Publication : 2025 | ||
| Author : Balasaheb Shinde, Sudarshan Sanap, Sachin Pawar, Vishnu Wakchaure |
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| DOI : 10.14445/22315381/IJETT-V73I3P126 | ||
How to Cite?
Balasaheb Shinde, Sudarshan Sanap, Sachin Pawar, Vishnu Wakchaure, "An AHP Approach to Assess New Product Development Process Framework: An Exploratory Study," International Journal of Engineering Trends and Technology, vol. 73, no. 3, pp. 363-387, 2025. Crossref, https://doi.org/10.14445/22315381/IJETT-V73I3P126
Abstract
An effective New Product Development (NPD) process framework, coupled with robust communication, data management, and knowledge handling, stands as a basis for success in NPD projects. Within the dynamic landscape of India's manufacturing industry, particularly in the automobile sector, managing NPD poses a significant challenge. Previous studies have proposed diverse NPD process frameworks to facilitate successful product development and highlighted the necessity of market success. This paper presents the five most used NPD frameworks and evaluates the most effective framework using the Analytical Hierarchy Process (AHP) approach. The exploratory study demonstrates how decision criteria can be prioritized and scoring guidelines established to assess the NPD Process Framework. The results of this research will provide a practical pathway for Indian manufacturing industries to incorporate new strategies and actions to realign strategies and actions.
Keywords
Analytical Hierarchy Process (AHP), New Product Development (NPD), New Product Development process framework, Product Lifecycle Management (PLM).
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