A Chatbot Evolution: Digital Marketing as Case Study
A Chatbot Evolution: Digital Marketing as Case Study |
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| © 2025 by IJETT Journal | ||
| Volume-73 Issue-6 |
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| Year of Publication : 2025 | ||
| Author : Sara AHSAIN, Yasyn EL YUSUFI and M’hamed AIT KBIR | ||
| DOI : 10.14445/22315381/IJETT-V73I6P142 | ||
How to Cite?
Sara AHSAIN, Yasyn EL YUSUFI and M’hamed AIT KBIR, "A Chatbot Evolution: Digital Marketing as Case Study," International Journal of Engineering Trends and Technology, vol. 73, no. 6, pp.508-519, 2025. Crossref, https://doi.org/10.14445/22315381/IJETT-V73I6P142
Abstract
This paper explores the research field of chatbots, covering historical evolution, types, technological advancements, and how it has impacted digital marketing. It also introduces a new pioneering architecture designed to enhance chatbot findings. It considers the construction of a conversational companion and the underlying infrastructure to ensure a robust user experience. This architecture aims to set the stage for future research where boundaries of the existent task-oriented chatbots are pushed. The paper also pays special attention to many challenges and limitations in this domain, such as dialectal Arabic, focusing on the complexities of Maghrebi dialects. It also examines security concerns, data privacy, and the ongoing pursuit of innovation in chatbot development.
Keywords
Chatbot, Digital marketing, User experience, Natural language processing, Machine Learning.
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