Effective UI design Study for E-Commerce Websites

  IJETT-book-cover  International Journal of Engineering Trends and Technology (IJETT)          
  
© 2018 by IJETT Journal
Volume-59 Number-3
Year of Publication : 2018
Authors : Shivashankar J. Bhutekar, Anand A. Ingle, Ashvini Bhatkal
DOI :  10.14445/22315381/IJETT-V59P226

Citation 

Shivashankar J. Bhutekar, Anand A. Ingle, Ashvini Bhatkal"Effective UI design Study for E-Commerce Websites", International Journal of Engineering Trends and Technology (IJETT), V59(3),145-147 May 2018. ISSN:2231-5381. www.ijettjournal.org. published by seventh sense research group

Abstract
The UI design for e commerce websites has become a major success factor for world leading companies in e commerce sector. Our study present the effective techniques and strategy used by the world leading organizations such as amazon, snapdeal, flipkart, tata cliq .This paper also presents the drawback that act as a barrier in customer value chain from customer visitors to customer retention. Due to this phenomenon the e commerce websites goes under 30 % losses because the customer does not find what they want. To find the issues we have identified and analyze the most common areas, features and functions which include latest offers on websites, home page, user’s options, navigation and personalized content. The nielsen’s criteria for these websites does not matches in de facto standard. Study also focuses on the new development on e commerce website and suggests the organization to implement them

Reference
[1] Alpher P. “atisfaction with a web Site : Its Measurement, Factors and Correlets “,Retrived March 15 2008 from http://www3.winder.edu/Wolfgram -memorialLibeary/Webevaluation/webevel.html.
[2] Adkisson, H “ Identifying De-factio standards for E commerce Web Sites”,web link www.hpadikson.com/papers/hpa_thesis_final2.pdf., 2008.
[3] Clary, B “Browser Detectuion and Cross Browser Support”, Retrived From http://developer.mozilla.org/en/docs/browser_Detection_and _Cross_Browser_Support,2003.
[4] Dennis Tucker,Chang E Koh,Liu, Shin-Ping,Kappelman,”Standard User Interface in E- commerce Sites “,2003
[5] “world internet usage statestics News and population stats”, 2007from http://www.internetstats.com
[6] Cell, B ,”Web Site design : What Do I need to know ?”,pennsylvaniaCPA Journal Vol 71 pp 15-17
[7] Sudweeks , Ess, “Computer-mediated Communication or Culturally mediated computing?”, Electronic Journal of Communication. Retrieved May 8, 2008 from http://www.cios.org/www/ejcmain.htm.,1998
[8] Bentley, J., Julie F., and A. Craig. (2003), “The Importance of Information Design for Small Business Web Sites”, A paper for the small enterprise association of Australian and New Zealand 16th annual conference.
[9] Cyr, D. and Haizley Trevor-Smith. (2004), “Localization of Web Design: An Empirical Comparison of German, Japanese, and US Web site Characteristics”, Journal of the American Society for Information Science and Technology, Vol.55, No.13, pp.1199-1208.
[10] Najjar, L.J. (2001), “E-commerce user interface design for the Web”, Retrieved May 8, 2008 from http://www.lawrence-ajjar.com/papers/Ecommerce_user_interface_ designfor_ the_ Web.html.
[11] Nielsen, J. (1999), “Web Research: Believe the Data” Retrieved May 10, 2008 from http://www.useit.com/alertbox/990711.html.
[12] Zona Research, Inc. (2000), “Inside, Outside or Upside Down? Measuring and Ensuring the Efficiency of Web- Enabled Business Technologies”, Zona Market Report, No.38, available at: http://zonaresearch.com/reports/index.htm.
[13] Wen, J.H., Houn-Gee, C., and Hsin-Ginn, H. (2001), “E-commerce Web Site Design: Strategies and Model”, Information Management and Computer Security, Vol. 9, No.1, pp. 5- 12

Keywords
Customer value chain ,navigation, personalized content , nielsen’s criterion