Managing Customer Relationships through Mobile CRM In Organized retail outlets

  ijett-book-cover  International Journal of Engineering Trends and Technology (IJETT)          
© 2013 by IJETT Journal
Volume-4 Issue-5                      
Year of Publication : 2013
Authors : Dheeraj Verma , Dr. Devendra Singh Verma


Dheeraj Verma , Dr. Devendra Singh Verma. "Managing Customer Relationships through Mobile CRM In Organized retail outlets". International Journal of Engineering Trends and Technology (IJETT). V4(5):1697-1701 May 2013. ISSN:2231-5381. published by seventh sense research group.


Mobile Customer Relationship Management (mCRM) system is one of the recent advancements in CRM systems. Recent years, customers using mobile phone have presented a very fast growing on value added services, SMS and information services. Advances in technology have changed the way in which the retail sector conducts business and are increasingly providing customer with greater conveniences. The purpose of this paper a study on managing customer relationships through mCRM in organized retail outlets discusses about strategies adopted and advancements mCRM work effectively. Mobile CRM promotes satisfaction to customers through the mobile medium on communication. The research paper resulted in Mobile customer relationship management is an efficient tool that will make great adjustments, savings and benefits Mobile - CRM system very low costs and a great impact on the customer satisfaction for organized retail outlets. Retailers gain a competitive advantage and improve customer relationship management by Mobile CRM.


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Retail outlets, Mobile Customer R elationship Management, Customer Expectation, Mobile based loyalty program